Blogging. Like all things, it will eventually die. Not totally, but we are witnessing the beginning of it right now. Why? People are growing tired of reading articles from so called “experts” who really have no credentials.

We are beginning to see way too many people attempt to write when they have absolutely no business writing. There ARE great bloggers out there. They DO know what they are talking about. Unfortunately, those authors are far and in between. The great ones will survive, the others will fade.

Blogging isn’t for everybody. Too many people are in blogging for all the wrong reasons. Reading many blogs, I am drawn to certain authors because of their authenticity, genuine nature and because they offer real life examples and advice that I learn from.

Blogging to promote your company is one of the main reasons people grow sick of reading blogs. Blogs are beginning to be seen as spam. Industry experts are suggesting people write to help show their knowledge and expertise in the industry. My advice? If you can write and add value, then please do. If you can’t, then PLEASE don’t.

Let’s talk briefly about personal brand. I agree and disagree that it is important. I DO NOT believe it is essential for you to succeed in your field. Show up, do your job, do everything that is asked and more. If you do that, then you will be successful. Your BRAND is your SUCCESS.

Some of the best recruiters I know DO NOT blog, DO NOT tweet. They have their heads down and are busy doing their jobs. They aren’t busy trying to build their “personal brand”, but more interested in doing the job at hand.

Blogging does give you credentials. You do become more recognizable in the workplace. People will trust you can and will gain more customers and you do become more credible. It may help you take you to the next level in your career. IF you are bad at it though, it could KILL your career. Speak up if you know what you are talking about. I encourage you. If not, stay away.

Information overload is where we are right now. If we continue down the path we are on, we will see the death of blogging, the death of websites, and the death of the idea of a personal brand. Stay tuned, but we are all witnessing the end.