{"id":2103,"date":"2016-08-09T05:00:10","date_gmt":"2016-08-09T10:00:10","guid":{"rendered":"http:\/\/bullseyerecruiting.net\/?p=2103"},"modified":"2023-10-05T11:51:30","modified_gmt":"2023-10-05T17:51:30","slug":"how-to-find-employees-on-facebook-2","status":"publish","type":"post","link":"https:\/\/bullseyerecruiting.net\/how-to-find-employees-on-facebook-2\/","title":{"rendered":"How to Find Employees on Facebook"},"content":{"rendered":"

\t\t\t\tAs a social media recruiter, you\u2019ll need to go where the job seekers are hanging out. While you may assume that the bulk of job seekers primarily use LinkedIn, you\u2019ll be surprised to learn that most of them are actually on Facebook. Facebook is far less saturated with recruiters than LinkedIn. \u00a0What does this mean? \u00a0It means you will have even better odds finding employees on Facebook! \u00a0I know you are saying to yourself, sure, but “how do you find available talent on Facebook”?<\/p>\n

The first thing you must do before before jumping into recruiting candidates on Facebook is polish up your own profile. To do this, you must post relevant content, engage with your followers, and promote your work culture. \u00a0Once you have done this, then and only then can you have an effective recruiting strategy on Facebook.<\/p>\n

Step 1: Locate your prospects<\/strong><\/p>\n

Once you are logged into Facebook, what do you do next? Where are all the prospective hires? You must identify what kind of applicants you\u2019re trying to reach. \u00a0Once you have identified the personal and professional criteria, \u00a0you need to find out what Facebook groups you may find your target audience. It is important to join groups and become an engaged member. \u00a0What is an engaged member? \u00a0You need to offer advice and other useful information which may or may not have anything to do with recruiting. \u00a0If you have a sufficient friend base to reach out to, you can also ask around to find out if your contacts can recommend someone for a job you are trying to fill. Remember, recruiters are detectives!<\/p>\n

Another great way to target prospective employees is through paid advertising. You\u2019ll have some control over the ad\u2019s reach and your intended audiences. \u00a0The process is simple, it allows you more time to work on other things, and will bring in additional candidates.<\/p>\n

Step 2: Reach out<\/strong><\/p>\n

While you can send a message to anyone on Facebook, you run the risk of your message ending up in one of three places:<\/p>\n

    \n
  1. Their inbox: This is really the goal. You want your message go into their primary folder because they will be notified that they have a message. That can make all the difference in the world.<\/li>\n
  2. Their \u201cother\u201d folder: The dreaded \u201cother\u201d folder is a place reserved for messages from people outside of your friend list. Facebook will not notify a user if a message lands here. \u00a0Many users just don\u2019t know the folder exists.<\/li>\n
  3. Facebook\u2019s filter: If your message looks like spam, it may be forever caught in one of Facebook\u2019s filters. \u00a0When this happens, it won’t be read. This also applies to the relatively unreliable email-to-Facebook method.\"Facebook-Other-Folder\"<\/a><\/li>\n<\/ol>\n

    So, what are the workarounds? Are there any? \u00a0Maybe.<\/p>\n