Have you had difficulty getting applicants to apply to your jobs lately? You aren’t alone. I have heard a ton of complaints this year. Most companies are questioning if it is the job posting itself. Should you tweak your description? Should you advertise in different places? Should you do better marketing towards your target audience?
Maybe. Maybe though, whatever you do it won’t be enough.
Here is the deal. Everyone is hiring. Your job description isn’t very different than everyone else’s job description. Most companies are using the same buzz words too. Candidates aren’t looking for A job this year. Candidates are looking for THE job this year. They are looking for a job that will advance their careers. They are looking for an increase in salary. They are looking to work for a company that has a cool product where they can make a difference.
The candidates that are applying to the jobs aren’t qualified either. Are they? No, they truly aren’t. An organization may get lucky and get a hire from a job posting, but chances are that the applicants are missing in one or two KEY areas where your organization is just not willing to settle.
Organizations shouldn’t have to settle. They should get EXACTLY what they want. Hiring the wrong person can cause all sorts of havoc. Once you hire an employee, to fire that individual is a huge headache, a ton of time and money lost, and it takes a toll on you emotionally.
I get this.
Don’t you feel better that you aren’t alone in finding candidates from postings? You should.
You truly have to have a targeted approach to recruiting in 2017. This isn’t that much different than what has been said over the past decade. Now more than ever sourcing candidates is essential to filling key roles.
Sourcing candidates takes time. Sourcing alone, however, won’t get a role filled. Once you find the right individuals you want to hire, then you have to have a killer salesperson to convince the candidate that YOUR job is THE JOB they have been looking for all this time!
Here is where an agency steps in. Agencies can target the right people. They have the time to really spend sourcing and attracting the candidates you want to hire with the right qualifications rather than the applicants that are missing the mark in a few key areas. They can sell your company which makes your job as a hiring manager a heck of a lot easier when they come to interview for your role.
You get it right? But.. it costs money. Sure. If you want something done right the first time though, wouldn’t you rather pay upfront than make a huge mistake?
Choosing the right agency is tough. There are so many of them. A lot of them give the industry a bad name. There are a few out there that take great pride in what they do and the candidates they deliver.
There are also internal recruiting departments. Internal recruiters are great, but sometimes they simply don’t have the time to target specific individuals because of the number of positions they have to recruit. Partnering with an agency is just smart business on select roles.
Other firms simply don’t have a recruiting department. Hiring a recruiter is essential. You can’t spend all of your time doing your job and recruiting as well! It is just too much.
If you try it, you will get frustrated. I promise.
So, the next time you have an open role. Go ahead and try to post the role if you want, but when you fail, give us a ring. We would be happy to help.
Let us help you hit the bulls eye.
Part of the reason employers aren’t getting what they want, is because they want w-a-y too much for what they are wiling to compensate candidates for. Some of the postings have so many responsibilities, that if the candidate actually had all the skills, they would be running the company, i.e., own it, not working for the company.
I’m not going to disagree with you at all Linda. Employers often have a champagne taste and a beer budget. It makes our jobs as agency recruiters very difficult. The truth is that if companies don’t pay market value, the employees will leave to find another opportunity and the vicious cycle continues.
The wheel turns.
I rarely post for anything but to market that I’m still out there…
Once in a blue moon you could get a hire from a posting, but you are going to have to kiss more frogs than you really want to for sure.
The economics of using an agency recruiter for every role has never, and will never make sense at 20%+ per hire. For key or strategic roles absolutely. But when most companies get the majority of hires from channels that come to them, regardless of how inefficient they are, it just does not make business or financial sense otherwise.
I agree with you Rob. Using agency recruiters should augment, not be the sole solution for a recruiting strategy. If you do use an agency recruiter for all of your roles, there should be some sort of retained agreement, not a fee for every hire. Thanks for responding.